An independent cultural institution recognising leadership, vision and cultural impact across the global high-end hospitality ecosystem.
RUX is an independent international institution founded to apply the Academy Awards model to the world of global high-end hospitality.
Through a rigorous and curated process, RUX Awards honours excellence across hospitality, luxury, experience, vision and cultural contribution — positioning luxury and hospitality within a global cultural framework.
The RUX Academy is composed of selected figures from the global global high-end hospitality industry.
Membership is strictly by invitation only.
Academy members take part in the nomination and voting process of the RUX Awards, ensuring independence, authority and long-term institutional continuity.
RUX was founded by a President whose background originates in the world of cinema, writing and production.
Rather than representing the hospitality industry itself, the role of the Founder and President is to build and safeguard an independent cultural institution — applying the symbolic, narrative and institutional architecture that has shaped global cinematic awards to the world global high-end hospitality ecosystem.
As President, his function is to ensure integrity, independence and a long-term vision for RUX as an enduring institution.